Nike
PSG strengthens global ambitions with Jordan Brand partnership
Dot con | How former World Cup star Nelsen is defending sport from cyber-squatters
Towards the end of his football career, former Tottenham and New Zealand defender Ryan Nelsen became aware of the cyber-squatting trade, where celebrities are offered website domain names similar to their own at extortionate prices. Uneasy about the practice he set about creating a way to prevent chancers from profiting from sports stars' intellectual property. Dominic Bliss finds out more.
Over the top | Evolution of Game Pass product gives NFL ‘optionality’
The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.
It’s a battlefield | Why cities are racing to benefit from esports boom
Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.
PAC 12 Networks | Masters of their own destiny
The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?
Nike and Coca-Cola deals take Korean FA sponsorship income to $34m
Nike backs esports giant T1 in Lagardère-brokered deal
Nike agrees long-term extension with Chinese Athletics Association
Usada’s Tygart criticises Nike involvement in Salazar scandal
The Secret Fan | Gfinity Elite Series, London
Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.
Business case study | Mayweather-McGregor sets event marketing benchmark
With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.
Night and day | Q&A, Neil Snowball, CEO, Warwickshire County Cricket Club
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
Sports betting | A wager gone wrong?
As the Premier League season starts without a betting partner after the competition cancelled its deal with Ladbrokes, SportBusiness International asked a series of experts as to whether sport and gambling are moving closer together or further apart.
Model partners | CGF develops its value proposition with Lagardère Sports
A new partnership between the Commonwealth Games Federation (CGF) and the Lagardère Sports agency will overhaul the bidding process and staging of the quadrennial event. Robert Ridley reports.
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 2: THOMAS BACH AND THE IOC
In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
New power | How the electric vehicle revolution is changing motorsport
With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.
Fan Tracker | New global data service reveals the full picture about sports consumption
Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.
NBA Hackathon | League puts quality over quantity in ‘data science challenge’
The NBA has scheduled its second ever Hackathon in September to glean insights from fans who possess the data science and analytical background to help the league. Mark Burns examines what the NBA and the participants stand to gain from the enterprise.
The secret fan | Orix Buffaloes, Pacific League baseball, Osaka, Japan
Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style
Attention to detail | How Wimbledon sweetens the fan experience
From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.
Pan people | Will IOC dual award deprive Lima of its moment to shine?
Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun?
Stick or twist | How new international league will revolutionise hockey’s calendar
The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
Business case study | The Europa League emerges as a major brand in its own right
While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.
Executive Hacks | Louise Johnson, managing director (EMEA), Fuse
Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.