Nike

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

As the Premier League season starts without a betting partner after the competition cancelled its deal with Ladbrokes, SportBusiness International asked a series of experts as to whether sport and gambling are moving closer together or further apart.

A new partnership between the Commonwealth Games Federation (CGF) and the Lagardère Sports agency will overhaul the bidding process and staging of the quadrennial event. Robert Ridley reports.

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.

Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.

The NBA has scheduled its second ever Hackathon in September to glean insights from fans who possess the data science and analytical background to help the league. Mark Burns examines what the NBA and the participants stand to gain from the enterprise.

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun? 

The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.

While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.

Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.