Nike

Latest Features

Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion

Towards the end of his football career, former Tottenham and New Zealand defender Ryan Nelsen became aware of the cyber-squatting trade, where celebrities are offered website domain names similar to their own at extortionate prices. Uneasy about the practice he set about creating a way to prevent chancers from profiting from sports stars' intellectual property. Dominic Bliss finds out more.

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?

LeBron James's plans to give his No. 23 jersey to new Los Angeles Lakers teammate Anthony Davis has been postponed due to potential production and financial issues with manufacturer Nike.

The performance of the United States' women's team (USWNT) at the Fifa Women's World Cup this summer has delivered a significant commercial boost to the US Soccer Federation

The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1

Frenkie de Jong's €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.

Features

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

As the Premier League season starts without a betting partner after the competition cancelled its deal with Ladbrokes, SportBusiness International asked a series of experts as to whether sport and gambling are moving closer together or further apart.

A new partnership between the Commonwealth Games Federation (CGF) and the Lagardère Sports agency will overhaul the bidding process and staging of the quadrennial event. Robert Ridley reports.

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.

Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.

The NBA has scheduled its second ever Hackathon in September to glean insights from fans who possess the data science and analytical background to help the league. Mark Burns examines what the NBA and the participants stand to gain from the enterprise.

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.