Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport
The 2020 EDP Rock n’ Roll Marathon and Half Marathon in Madrid have become the latest events to be cancelled in the Spanish capital as a result of the Covid-19 pandemic.