Running

Saudi Arabia will host its first-ever full marathon next year, the Saudi Sports for All Federation (SFA) has announced

Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit

Global telecoms company Orange has become a sponsor of the Marathon pour Tous, an event which will give people the possibility to get involved in the Paris Olympics as part of an event open to the public,…

The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics. 

The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event

Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

The Infront agency and the organiser of the Berlin Marathon, SCC Events, have extended an exclusive domestic media rights deal with German public-service broadcasters ARD and ZDF for the next two years

IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027

China's General Administration of Sport has suspended a variety of sports competitions, including extreme sports and long-distance running events, following the deaths of 21 runners at an ultramarathon…

The Ironman Group has significantly increased its involvement in the trail running sector in a deal with UTMB Group, the organisation behind the UTMB Mont Blanc, the single-stage mountain ultramarathon…

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.

Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive. The association is focused on the activation of its sponsorship contracts in running events

Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world

Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.

Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport