Running

Latest Features

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive. The association is focused on the activation of its sponsorship contracts in running events

Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world

Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.

Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport