Running
Features
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
Asics rolls out Ekiden virtual marathon team challenge
Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world
Amazon Alexa Fund and KKR among investors in Zwift’s $450m series C round
Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport