Running
Saudi Arabia to host first full marathon in 2022
Saudi Arabia will host its first-ever full marathon next year, the Saudi Sports for All Federation (SFA) has announced
London, Boston, NY, Chicago Marathons sign up technology company iFit
Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit
Paris 2024 sponsor Orange backs public marathon
Global telecoms company Orange has become a sponsor of the Marathon pour Tous, an event which will give people the possibility to get involved in the Paris Olympics as part of an event open to the public,…
Asics continues Paris Marathon sponsorship with renewal to 2025
The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics.
Nissan sponsors London Marathon for second consecutive year
The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event
Tag Heuer extends London Marathon sponsorship for three more years
Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.
Abbott extends London Marathon sponsorship to 2024
Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024
Infront, SCC Events agree deal to keep Berlin Marathon free-to-air in Germany
The Infront agency and the organiser of the Berlin Marathon, SCC Events, have extended an exclusive domestic media rights deal with German public-service broadcasters ARD and ZDF for the next two years
Tata Consultancy Services to title sponsor London Marathon for six years from 2022
IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027
China cracks down on extreme running events after ultramarathon deaths
China's General Administration of Sport has suspended a variety of sports competitions, including extreme sports and long-distance running events, following the deaths of 21 runners at an ultramarathon…
Ironman steps up trail running interests with creation of UTMB World Series
The Ironman Group has significantly increased its involvement in the trail running sector in a deal with UTMB Group, the organisation behind the UTMB Mont Blanc, the single-stage mountain ultramarathon…
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
IMG signs up Kieser as title sponsor of Great Ocean Road Running Festival
Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
Asics rolls out Ekiden virtual marathon team challenge
Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world
Amazon Alexa Fund and KKR among investors in Zwift’s $450m series C round
Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport