Mass Participation

Latest Features

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic. This move has resulted in the cancelation of the Ironman 70

Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport

Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.

The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…