Mass Participation

Latest Features

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …

The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…

Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.

Obstacle-racing company Spartan has completed its acquisition of the UK affiliate of Tough Mudder, announcing that the takeover will allow the mass-participation company to run a full schedule of events…