Mass Participation

Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.

The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic. This move has resulted in the cancelation of the Ironman 70

Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport

Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.

The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…

The Ironman Group has cancelled the 2020 editions of the Ironman World Championships and its half-distance Ironman 70.3 World Championships due to the ongoing impact of the Covid-19 pandemic

Endurance event organiser Spartan has announced a schedule of four UK events for this year that will go ahead using modified racing procedures to mitigate Covid-19 risks

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.

Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …

The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…

Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.

Obstacle-racing company Spartan has completed its acquisition of the UK affiliate of Tough Mudder, announcing that the takeover will allow the mass-participation company to run a full schedule of events…

Staff at the European affiliate of Tough Mudder have returned to work today (Monday) after Michael Solomons and Andrew Pear of restructuring, recovery and insolvency specialists, BM Advisory LLP, were…

The Ironman Group, part of the Wanda Sports Group, has announced a series of senior level promotions, including appointing former Lagardère Sports Endurance executive Dave Beeche as senior vice-president …