Mass Participation

The Ironman Group has added a new full-distance Ironman triathlon in Pays d'Aix-en-Provence, France and a half-distance Ironman 70.3 race in Dresden, Germany to its 2022 race calendar

Threshold Sports, the Infront-owned agency and events organiser, has announced the acquisition of Endure24, a 24-hour relay race series based in the UK

The Ironman Group has bolstered its events portfolio with the acquisition of the Haute Route multi-day cycling series and the Gravel Epic, a multi-day gravel race event series

The Ironman Group has announced it will once again host a full-distance Ironman triathlon event in the city of Maastricht in August next year

Nick Tuppen, chief executive of Infront-owned Threshold Sports, an organiser of sports challenge events, predicts the mass participation sector will thrive as society emerges from the Covid pandemic

The Ironman Group, organiser of triathlon races and other mass-participation events, has appointed Geoff Meyer as its managing director for Oceania

Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.

The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic. This move has resulted in the cancelation of the Ironman 70

Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport

Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.

The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…

The Ironman Group has cancelled the 2020 editions of the Ironman World Championships and its half-distance Ironman 70.3 World Championships due to the ongoing impact of the Covid-19 pandemic

Endurance event organiser Spartan has announced a schedule of four UK events for this year that will go ahead using modified racing procedures to mitigate Covid-19 risks

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.