Mass Participation

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The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…

Endurance sports events organisation the Ironman Group has bolstered its portfolio by acquiring four mass participation events from Australian media company Nine, along with establishing a new permanent…

The Infront agency has acquired Megamarsch, a Germany-based company that specialises in the organisation of extreme hiking challenges