Mass Participation

Latest Features

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T

The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70

Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …

The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…