Mass Participation

The Infront agency has built on an initial investment in Hyrox, the World Series of Fitness Racing, by securing majority ownership of the mass participation and professional race company

Stepathlon, the community-based fitness platform, has attracted investment from industry luminaries including Australian sports administrator David Gallop, DAZN’s John Gleasure, Perform Group co-founder A…

Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast

The 2021 World Masters Games have been postponed for the second time due to Covid-19. The multi-sport event was originally intended to be held in the Japanese region of Kansai last May

The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic. The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9

Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka

Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder

Mass participation sports operator Ironman Group has signed fitness technology company Wahoo as a sponsor

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…

Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season

Global trail running circuit the UTMB World Series has added three new races in Spain, Sweden and Australia to its 2022 calendar, meaning it will now hold 25 events across 16 countries this year

Global mass participation event series Ironman has promoted Stefan Petschnig to chief business development officer, while Matt Wikstrom and Thomas Veje Olsen have been named chief partnerships officer…

Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio

Global trail running circuit the UTMB World Series has added seven races in Hong Kong, Andorra, Mexico, Italy, France and the USA to its inaugural 2022 season

Mass participation events organiser London Marathon Events has today announced that the RideLondon cycling festival will return in 2022 following a two-year absence from the calendar

The Ironman Group has enhanced its virtual racing capabilities with the acquisition of indoor virtual cycling app FulGaz

Taupō has been confirmed as the host for the 2024 Ironman 70.3 World Championships after missing out on the opportunity to host the 2020 and 2022 events.