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Infront rebrands mass participation business, unveils personnel restructure

The Infront agency has announced a restructure of its mass participation sports business, with the unit to now be known as ‘Active Lifestyle’ instead of ‘Personal and Corporate Fitness’.

Infront has also made a number of key internal personnel changes as a result of the unit’s growth following the recent acquisition of a majority shareholding in Hyrox, a mass participation and professional race company.

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