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Lidl extends backing of Tough Mudder

(Photo by Naomi Baker/Getty Images)

Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder.

As part of the agreement, Lidl will be the presenting sponsor of the Lidl Mudder challenge, a customised, child-friendly course that will be at 10 different Tough Mudder events this year.

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