Running
IMG signs up Kieser as title sponsor of Great Ocean Road Running Festival
Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
Asics rolls out Ekiden virtual marathon team challenge
Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world
Amazon Alexa Fund and KKR among investors in Zwift’s $450m series C round
Online global fitness platform Zwift has raised $450m (£350m/€380m) of fresh investment in a series C fundraising round led by American global investment firm KKR.
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport
Second Covid wave forces Madrid Marathon cancellation
The 2020 EDP Rock n’ Roll Marathon and Half Marathon in Madrid have become the latest events to be cancelled in the Spanish capital as a result of the Covid-19 pandemic.
NYC Marathon canceled due to Covid-19
Move is latest in string of cancellations within the sport
Berlin Marathon falls victim as Germany extends ban on mass gatherings
The organisers of the Berlin Marathon have announced that this year’s race will not go ahead as scheduled after the German government extended its ban on large-scale gatherings until October 24.
London and Boston marathons postponed
The London and Boston marathons have become the latest major sporting events to be postponed due to the coronavirus outbreak
Oppo signs up with Boston Marathon as mobile phone brand eyes US market
The Boston Athletic Association has signed Chinese smartphone brand Oppo as the latest sponsor of the Boston Marathon
Boston mayor seeks to dismiss coronavirus fears for marathon
Famed US road running event slated to proceed as scheduled in April
Coronavirus latest: Tokyo marathon cancels mass race, Hong Kong racing goes ahead, and more
This year's Tokyo marathon is being confined to 200 elite runners due to the coronavirus outbreak, wiping out the mass participation element that would have involved 38,000 amateur runners
Tokyo 2020 organising committee considers looped circuit for Sapporo marathon
Following the decision to relocate the marathon and race walk events of the 2020 Tokyo Olympic Games from Tokyo to Sapporo, the Games organising committee is now considering a running course that loops…
IOC says Tokyo marathon decision is final as organisers consider counter move
The International Olympic Committee has said that its decision to move the marathon and race walking events at next year’s Olympic Games to the northern Japanese city of Sapporo is final, as it looks t…
London Marathon searches for new title sponsor as Virgin Money exits
The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.