Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
World Athletics: Road Running Championships attract interest from 12 cities
World Athletics has said 12 cities have expressed interest in hosting its inaugural Road Running Championships in 2023, although declined to identify them
Ironman steps up trail running interests with creation of UTMB World Series
The Ironman Group has significantly increased its involvement in the trail running sector in a deal with UTMB Group, the organisation behind the UTMB Mont Blanc, the single-stage mountain ultramarathon…
Asics rolls out Ekiden virtual marathon team challenge
Japanese sportswear company Asics has launched a virtual marathon that will let teams of up to six runners participate from anywhere in the world
Bolt signs new endorsement deal
Jamaican sprint superstar Usain Bolt has signed an endorsement deal with soon-to-be-launched sports insole brand Enertor.