Sponsorship & Marketing

Golf
Sponsorship & Marketing

Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027. Omega has lent its name to the European Tour event since 2001
Netball
Governance

The International Netball Federation has rebranded as World Netball and appointed the CSM Sport & Entertainment agency to develop a new global commercial strategy for the body
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.
College Sports
Sponsorship & Marketing

Twitter has secured a partnership with athlete marketing platform Opendorse, which will provide student-athletes in the United States with a pathway to monetize video content on the social media platform
Rugby Union
Sponsorship & Marketing

The Welsh Rugby Union has signed up online automotive retailer Cazoo as its new front-of-shirt sponsor
Esports
Sponsorship & Marketing

Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
Cycling
Sponsorship & Marketing

Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde
Rugby League
Sponsorship & Marketing

Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…
Ice Hockey
Sports Betting

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Basketball
Sponsorship & Marketing

The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…
Football
Sponsorship & Marketing

Premier League football club Wolverhampton Wanderers has signed the cryptocurrency trading platform Bitci.com as its new sleeve sponsor for the 2021-22 season
Finance & Law

160over90, the marketing services arm of sports and entertainment group Endeavor, has announced a strategic investment and partnership with Obsidianworks, the marketing agency founded by actor and producer…
Football
Sponsorship & Marketing

Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
Sponsorship & Marketing

Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…
Football
Events

The Asean Football Federation is considering playing this year's Suzuki Cup at a centralised venue, instead of the usual series of home and away matches, due to the pandemic
Football
Sponsorship & Marketing

Concacaf has struck a year-long partnership extension with premium automotive lubricant company Valvoline, which has been designated the official motor oil and lubricant of the 2021 Gold Cup, and a partner o…
Football
Sponsorship & Marketing

Juventus and Portugal football player Cristiano Ronaldo has become the latest athlete to link up with wellness brand Therabody
Football
Sponsorship & Marketing

European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal