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ESA study: Pandemic provoked drop in European sponsorship industry confidence

(Photo by Peter Powell - Pool/Getty Images)

Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the European Sponsorship Association Sponsorship Sentiment Tracker.

The survey, conducted by the ESA, has gauged the health and confidence of leading sponsorship organisations since the start of the Covid-19 pandemic, attracting more than 1,500 responses from senior industry leaders across Europe.

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