INF rebrands as World Netball, CSM to support commercial strategy

The International Netball Federation has rebranded as World Netball and appointed the CSM Sport & Entertainment agency to develop a new global commercial strategy for the body.

CSM has been engaged to review, update and enhance the federation’s existing commercial market offering and approach. A key focus of its work with World Netball has been translating key objectives across products, commercial structure and marketing.

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