Marketing

The International Volleyball Federation (FIVB) is looking to sign up an agency to conceive and produce a wide-ranging promotional campaign to promote the men’s and women’s editions of the sport’s World…

Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency

Company retains ties with its first sports league partner

Innovative Production Group (IPG), the Dubai-based sports marketing agency, has been awarded marketing and organisation rights for the Lanka Premier League, a new Twenty20 cricket tournament in Sri Lanka

Poland’s Ekstraklasa will pay a record high of PLN225m ($58.1m/€50.7m) to its clubs from the league’s centralised media and sponsorship rights in 2019-20. T

World Table Tennis, the new commercial arm of the International Table Tennis Federation, has recruited the support of four companies, including 160over90, the marketing services arm of sports and entertainment…

SA Rugby and the British & Irish Lions have created a joint venture to maximise the appeal of the Lions’ Tour of South Africa in 2021.

Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.

Adrian Staiti, APAC president of sports marketing agency Sportfive, challenges the wary outlook for the sports industry and says a 'better normal' will flourish once markets come out of the pandemic.

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…

The European Handball Federation has unveiled major changes to its digital media provision to tie in with the official start of its 10-year exclusive media and marketing rights deal with the Infront agency…

Production and rights agency group Mediapro has selected Amaury Média, the advertising sales agency of the Amaury Group, to market advertising for its new football-focused pay-television service in France, …

Football media platform OneFootball has unveiled a new brand identity and released a redesigned app

Liu Guoliang, the president of the Chinese Table Tennis Association, has been appointed chair of the new World Table Tennis Council

World Athletics has reached an agreement with mass participation events company Parkrun through which they will seek to combine their resources to grow the sport of athletics and deliver health and fitness…