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AC Milan enters into ‘industry-first’ deal with Roc Nation

Ante Rebic of AC Milan celebrates after scoring the fourth goal during the Serie A match against Juventus on July 7, 2020 (by Claudio Villa./Getty Images)

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the European game.

Under the deal announced today (Thursday), the two parties said they will focus on philanthropy, music programming, merchandise collaboration, brand amplification and creative activation, digital strategy and execution, commercial sales and cultural events and experiences.

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