Marketing

Tokyo 2020 mascots Miraitowa and Someity are visiting six European cities on a promotional tour for the upcoming Olympics that will tie in the event's 'Make the Beat' social media campaign

The Office of the Attorney General of Switzerland (OAG) has filed an indictment against former Fifa secretary general Jérôme Valcke, beIN Media Group chairman and Paris Saint-Germain president Nasser A…

Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales

The French Rugby Federation (FFR) has struck a four-year deal with IMG for the agency to become its exclusive global licensing representative

Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency. The agreement between Socios.c

Japan-based marketing group Dentsu has reported stagnant or declining revenues across a range of markets in 2019, contributing to a loss of Y80.9bn ($737m) in 2019

Global communications agency Burson Cohn & Wolfe has released its International Sports Federations Social Media Ranking 2019, analysing the performances of 41 Olympic sports federations across Instagram,…

European football’s governing body, Uefa, has signed a renewed Memorandum of Understanding (MoU) with South American counterpart Conmebol which could lead to the resumption of intercontinental competitions b…

Inter Miami FC and Major League Soccer have suffered a setback in their trademark dispute with Serie A giants Inter Milan.

The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.

Spanish club Atlético Madrid recently acquired Canadian Premier League expansion team Atlético Ottawa. Bob Williams looks at how the LaLiga giants hope to use this move to expand its presence overseas.

What you need to know to survive the next decade

Bob Williams takes a look at how the ownership group of the NHL's Washington Capitals, the NBA's Washington Wizards and the Capital One Arena has successfully further monetized its ever-increasing fan database with its new Cloud Fan Insight Platform

The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages

The New York Knicks has appointed marketing agency Translation to create a new brand image for the team and help it reconnect with its fanbase after coming bottom of the table for the 2018-19 season and…

Groupe Couleur has been appointed as exclusive global rights holder for the official travel programme of the 2023 Rugby World Cup, part of what local organisers in France claim will be an “innovative a…

The CSM Sport & Entertainment agency has appointed veteran marketer Christa Carone as president of its North America division.

The World 9-Ball Championship has returned to the Matchroom Sport stable after the agency acquired the rights in perpetuity to host the pool event from 2020, in what it claims is a groundbreaking agreement…

The National Football League's Raiders have been officially renamed the Las Vegas Raiders. "The Raiders were born in Oakland and played 13 seasons in LA.

Sports data and technology company Stats Perform has agreed a four-year deal with the South American Football Confederation (Conmebol)

FC Barcelona has claimed victory against Mediapro with regards two legal cases the agency filed against the Spanish LaLiga football club

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so

Asian mixed martial arts promotion One Championship has hired Jonathan Anastas as its first chief marketing officer

The International Table Tennis Federation (ITTF) has approved the use of a multi-city hosting model for future World Team Championship events, along with extending the use of its new Table Tennis Review…

World Snooker, the commercial arm of the sport, has rebranded to World Snooker Tour (WST) stating its ambition to launch an “exciting new online platform” and double prize money over the next decade.

Major League Soccer team Chicago Fire could ultimately axe its new logo, which has proven unpopular with the club's fans, admits new owner Joe Mansueto.

Major League Soccer has unveiled plans to celebrate its 25th season in 2020, including unique experiences, marquee events, new content and innovative programming.

The Gemdale Sports agency has branched out into a new sport after being named as the exclusive commercial partner of the 2021 Freestyle Ski & Snowboard World Championships in Zhangjiakou, China

The IMG agency has announced the signing of Chinese golfer Li Haotong for worldwide management and representation of all commercial activity

The IMG agency agreed a deal in December to handle all commercial activity worldwide for 17-year-old Korean female golfer Yaeeun Hong

Fifa president Gianni Infantino has said world football’s governing body has received nine offers in response to a tender launched for the commercial rights to the revamped Club World Cup tournament.

Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook

The Infront agency has widened its involvement in the personal and corporate fitness space by investing in mass participation property Hyrox

Karlsruhe SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.

The Infront agency has secured a fresh five-season extension to its contract as the exclusive media and marketing partner of European club ice hockey competition the Champions Hockey League