Marketing

World Snooker has furthered its efforts to promote the sport in India by agreeing a partnership with the India Business Group (IBG), while it has also revealed details of a new “luxury experience” for…

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…

Lega Serie A, the organising body of the top division of Italian club football, has appointed Michele Ciccarese as its new marketing and commercial director.

Swiss company Daimani has launched what it claims is the first global online platform dedicated to VIP hospitality products for sports, music and cultural events

The IMG Reliance agency has added another Indian cricket star to its ranks with the signing of batsman Shreyas Iyer

The International Table Tennis Federation has pledged commitment to three initiatives following its executive committee meeting on October 20 and 21 in Chengdu, China

The M&C Saatchi Sport & Entertainment agency has announced that it will open its third European office in Amsterdam next year

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…

Manchester City has parted company with media agency PHD Manchester after a social media campaign went ahead without the club’s approval.

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category

Women's National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change

The Lagardère Sports agency has agreed a two-year extension to its partnership with the French Tennis Federation (FFT) to remain one of the official hospitality agencies of Roland-Garros grand slam tournament …

Tourism Australia is employing celebrities and a video advertisement as part of a AUD$5m ($3

The Discovery-owned international sports broadcaster Eurosport has agreed a content and advertising deal with social media platform Twitter that will allow the publishing of real-time highlights from …

New shop will be part of larger relocation and consolidation of league headquarters

Manchester United has confirmed two new roles and three new appointments to its communications department. Andrew Ward joins in the new role of head of corporate and commercial communications

Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020

England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.

Brett Yormark to share agency executive role with his twin brother, Michael

Formula One team Toro Rosso has sought approval from the FIA and Liberty Media to change its name to AlphaTauri, also the name of a fashion brand run by the team's owner Red Bull. According to Speedweek

The Asean Football Federation is considering a proposal by sports business entrepreneur Seamus O'Brien to relaunch a Southeast Asian club championship

New term calls for use of thermochromic coatings on official NHL game pucks

New league postseason promotional campaign blends current and archival game footage

Collaboration includes live appearances, use of band's music in various broadcast show intros, league content

The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…

Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador

McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…

Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029

The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation

The Pitch Marketing Group agency has appointed Luke Wilson, formerly of Team Marketing, as head of partnerships to lead its sponsorship consultancy and activation business, Pitch Partnerships

Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, is to issue its highly-anticipated initial public offering on Friday