Marketing
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Sportfive unveils marcomms realignment as Rothenhaeuser handed new role
The Sportfive agency has announced a restructuring of its corporate marketing and communications department globally
World Table Tennis to unveil new court design in Macau
World Table Tennis will reveal a striking new look for international table tennis competitions at its upcoming exhibition event in Macau
Houston Dynamo, Dash unveil comprehensive brand refresh
Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season
Horse & Country appoints WePlay to drive OTT subscriptions
International equestrian sports network Horse & Country has appointed the WePlay sports marketing agency to drive subscriptions to its H&C+ over-the-top streaming platform
Round-Up: Beijing 2022 offers social support, Tokyo event test, AFC Champions League concerns, and more
The Beijing 2022 Organizing Committee is actively trying to involve more disabled people in benefiting from the upcoming Olympic and Paralympic Winter Games – China.o
Football Bowl Association revamps brand identity
The Football Bowl Association has unveiled a comprehensive brand refresh, which includes a new name, logo, and website.
Writing the new rules of sponsorship using technology & data webinar
Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs
CSM agrees tie-up with players agency Football Capital
Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital
FIA begins search for IMG’s replacement as World RX promoter
The International Automobile Federation (FIA) is to launch a tender process to find a new promoter of the World Rallycross Championship as it continues negotiations with IMG about the early termination…
Uefa sets new course in women’s football with media and sponsorship tenders
Media tender on for Uefa’s women’s club and national team competitions closes October 14
Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms
TRM a
Manchester United plans five entertainment centres across China
English Premier League club Manchester United has unveiled the first of five planned entertainment centres in China
Eurosport Events replaces IMG’s BSI in 10-year speedway promotion deal
The Eurosport Events arm of international sports broadcaster Eurosport has agreed a 10-year deal to become the global promoter of all speedway events organised by the International Motorcycling Federation…
Washington Football Team initiates new advertising campaign
Embattled NFL franchise continues ongoing rebranding effort
NBCUniversal plans broad promotional blitz for NFL opener
First NFL game of season faces ratings competition, soft ticket sales
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Infront signs six-year deal with Italian ice sports federation
The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights