F1 takes Paddock Club virtual in Zoom hospitality tie-up

Ferrari's Charles Leclerc poses for a photo with a fan at the paddock of the 2019 Singapore Grand Prix (by MLADEN ANTONOV/AFP via Getty Images)

Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.

Due to the ongoing pandemic, F1’s first eight races are without the traditional in-person hospitality offerings. Hospitality is a key component of the F1 experience and business model, with the Paddock Club providing $358m (€314.1m) of its $2bn in revenue for 2019, so the companies have partnered to create a bespoke virtual hospitality experience for guests.

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