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IPG lands Lanka Premier League contract

(Photo by ISHARA S. KODIKARA/AFP via Getty Images)

Innovative Production Group (IPG), the Dubai-based sports marketing agency, has been awarded marketing and organisation rights for the Lanka Premier League, a new Twenty20 cricket tournament in Sri Lanka.

IPG emerged as the winning bidder out of more than 25 companies that submitted an expression of interest for the package, which covers team ownership rights, media rights, ground sponsorship rights and audiovisual production.

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