Fan Engagement

Snooker
Fan Engagement

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Baseball
Fan Engagement

Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
Baseball
Technology

YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
Multiple Sports
Fan Engagement

Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
Multi-sport
Media

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
Tennis
Fan Engagement

The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Golf
Events

The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Football
Fan Engagement

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Fan Engagement

The sports industry has long been aware of the aging demographic among its fan base, a concern that predates the pandemic and the subsequent surge in digital entertainment options
Baseball
Media

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
Mixed Martial Arts
Media

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Football
Technology

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
Basketball
Media

AI-powered video content company WSC Sports is escalating its growth in France after striking a three-year deal with streaming platform Skweek, owned by logistics, shipping and commodities trading company…
American Football
Licensing & Merchandising

The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Football
Fan Engagement

The Asian Football Confederation (AFC) has announced the launch of its first official mobile app
Motorsport
Finance & Law

Formula 1’s licensed premium experiential venture, F1 Arcade, has announced a £30m (€34.9m/$37.5m)
Wrestling
Media

World Wrestling Entertainment (WWE) is returning to streaming platform Twitch in a multi-year partnership that will also see the rebooting of the official WWE channel
Football
Marketing

LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports