Fan Engagement

The International Paralympic Committee has revealed details of The Pegasus Dream Tour, the first official Paralympics video game which is now available worldwide

Sunset+Vine, the UK-based sports production and media company, has agreed a live production, content and media agency deal for the new E-Bike Grand Prix (EBK GP) Racing Series

Australian free-to-air broadcaster Seven and Twitter have reached an agreement to show Tokyo 2020 content via the broadcaster's Twitter account

Pay-television broadcaster Sony Pictures Networks has reached an agreement with Facebook and Twitter, enabling the social media platforms to show highlights and clips from the Indian cricket team's forthcoming…

The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…

The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games

The United Rugby Championship, the rebranded tournament previously known as Pro14, has signed a strategic consulting deal with sports and entertainment agency Roc Nation

The World 1 League, which is founded by nine Olympians and backed in part by Mark Cuban, owner of the National Basketball Association's Dallas Mavericks, has officially unveiled its Olympics-style competition …

The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…

The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …

Forthcoming digital releases include free components, physical collectibles

Major League Soccer expansion team Charlotte FC is looking to add a chief fan officer to its front office, a new position for the club, whose primary responsibility will be to foster and maintain a direct r…

The National Hockey League has brought in popular social media content creator Josh Richards as a special adviser to the league as a "voice of the fans," with the goal of growing its youth audience.

The ECB remains committed to bringing cricket to new audiences via its new competition, The Hundred. Ahead of its inaugural season, Matthew Williams speaks to the tournament's commercial director, Rob Calder and head of the women's Hundred, Beth Barrett-Wild.

The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner

OneFootball, the football-based media platform, is to use match highlights generated by WSC Sports in a deal agreed with the automated highlights provider