Fan Engagement

American Football
Sponsorship & Marketing

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Esports
Media

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Basketball
Fan Engagement

The National Basketball Association is to launch NBA Con, a fan-centred event that will debut in Las Vegas alongside the NBA Summer League
Basketball
Technology

The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season
Volleyball
Data

The International Volleyball Federation (FIVB) and Volleyball World have designated Polish-based technology startup VolleyStation as the official data collection software and competition management technology…
Football
Media

Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
Multiple Sports
Data

Twenty First Group, the UK-based sports consultancy and data intelligence company, has unveiled a ranking of sports products that it says “stimulates debate about the health of sport today and how it c…
Multi-sport
Fan Engagement

Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)
Football
Fan Engagement

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Ice Hockey
Fan Engagement

The National Hockey League has announced that it is launching a metaverse experience called NHL Blast on global immersive platform Roblox
Mixed Martial Arts
Licensing & Merchandising

Martial arts organization ONE Championship has come together with Hong Kong software developer Animoca Brands as well as its subsidiary Notre Game to create ONE Fight Arena, a mobile game powered by non-fungible…
American Football
Fan Engagement

The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
Mixed Martial Arts
Technology

The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
Golf
Licensing & Merchandising

Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
Multiple Sports
Media

The European Taekwondo Union (ETU) and the International Canoe Federation (ICF) have become the latest federations to launch channels on Recast as the UK-based streaming platform continues to entice rights-holders…
Olympic Games
Technology

The United States Olympic & Paralympic Committee (USOPC) has announced that it will work with technology company Next League to build a digital engagement platform (DEP) for Team USA and its national governing…
American Football
Fan Engagement

The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM. 
Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.