If public sector support is the new sponsorship, don't expect it to be like taking candy from a baby.
Marc Filippino observes the contrasting styles of sports stars on either side of the Atlantic.
There’s a whiff of revolt in the air and not just from the ‘Red Knights’ and United supporters trying to seize power from the Glazers.
SA Law's Guy Thomas on the prospect of more Premier League clubs going into administration in 2010.
Crimes and Misdemeanours Sponsors are keen to reap the rewards that their association with a triumphant team, exciting event or successful sportsperson brings
Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup
Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so.
Sebastian Smith on the importance of the Youth Olympic Games to the future of sport and businesses.
Kevin Roberts on how the recession has helped sharpen the definition of what constitutes an Olympic sport.
Sport is about so much more than fun, exercise and something exciting to watch if you understand what’s going on and care who wins.
Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.
Kevin Roberts argues that sports marketing could benefit from better PR – particularly when economic times are tough. And getting tougher.
Kevin Roberts reflects on a crazy few weeks in football and asks if football has changed so fundamentally that consideration for the traditions of the game are not even close to top of the agenda.