Terrence Burns, executive vice-president for Global Sports at Engine Shop, has a unique perspective on the Olympic Games and the International Olympic Committee. He led Delta’s sponsorship of the 1996 Atlanta Games before going in-house with the IOC’s own marketing agency to sell the Games to the global brand community. Since then he has consulted for numerous brands and bid cities and was part of the LA team which won the right to host the 2028 Games.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here