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Ajax looks to keep up with European rivals by opening New York office

Ajax's regional office in New York City represents the club's latest attempt to expand its brand internationally in order to grow the fanbase and gain new commercial deals.

The Manhattan office – which opened in November and employs three staff members – follows partnerships with Guangzhou in China, Sagan Tosu in Japan and Sydney FC in Australia that were announced earlier this year. Ajax is also the majority owner of Ajax Cape Town in South Africa.

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