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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Machine heads | IMG’s SpeedMachine Festival mixes cars, food, music and gaming
SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.
WRC event in Chile set to be cancelled amid social unrest
The World Rally Championship’s planned event in Chile next April is set to be cancelled due to ongoing social unrest in the country.
The event had been due to take place from April 16-19 in Concepción. T
IMG terminates Americas Rallycross Championship
The IMG agency has announced it will end its Americas Rallycross Championship (ARX) having failed to reach an agreement with commercial partners to secure its long-term future
Sony acquires rights for real and virtual X1 Racing League
Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports
Nascar president claims TV ratings rise, teases new sponsors
Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.