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IMG confident Circuit of Americas investment will help World Rallycross to go global

  • Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States
  • New potential sponsors already in discussions to partner with World RX following move
  • Cross-promotion with Endeavor properties during weekend 'opens event to new audience'
The IMG agency, which promotes the FIA World Rallycross Championship (World RX), is confident its multi-million pound  investment in bringing the motorsport series to the United States will lead to multiple new commercial partnerships.

World RX made its US debut in September after IMG Motorsport – a division of IMG – signed a five-year deal with Circuit of the Americas (COTA) in Austin, Texas, which included constructing a permanent rallycross circuit at the facility.  

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