James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Business

'Mission-driven' all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship

13 Nov 2018
Media

China Digest | China still a player in 2018 World Cup

20 Jun 2018
Fan Engagement

Nascar racing at full speed to establish significant presence in the metaverse

23 Nov 2021

AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners
Governance

Year in Review: Formula 1

27 Dec 2023