Formula E

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Sponsorship & Marketing

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
Motorsport
Events

Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.
Motorsport
Sponsorship & Marketing

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Cycling
Business

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

Basketball
Business

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

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Events

The 14-race, all-electric Formula E series will have full world championship status from the start of the 2020-21 season, after approval by the world governing body for motorsport, the Federation Internationale…
Motorsport
Sponsorship & Marketing

Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Motorsport
Media

UK public broadcaster the BBC has renewed its rights to the electric car racing series Formula E for the 2019-20 season
Motorsport
Events

Hong Kong has lost its latest major sporting event amid the ongoing unrest in the country, with Formula E dropping its round from the 2019-20 calendar in favour of a return to Marrakesh, Morocco

Features

Football
Events

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

Football
Media

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

Football
Business

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

Basketball
Business

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Formula E
Sponsorship & Marketing

ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.

Motorsport
Business

Sports lawyer Oliver Weingarten has tackled some of the most significant deals in sport, including Formula One’s Concorde Agreement and the English Premier League’s six-year battle against YouTube. He now represents teams in motor sport’s burgeoning Formula E.

Motorsport
Events

Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.