Formula E
IMG Media recruits Formula E’s Lavell to newly-created football role
The IMG agency has recruited Hugo Lavell, head of media and distribution at electric car racing series Formula E, to the newly-created position of senior account director, football at IMG Media
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Channel 4 to show Formula E’s London double-header
The Formula E electric car-racing series has agreed a deal for UK commercial broadcaster Channel 4 to cover its upcoming London E-Prix
Seoul to make Formula E debut, race returns to China in 2022
South Korean capital Seoul is to make its debut in the final round of next year’s Formula E calendar.
ABB adds New York City title deal to Formula E sponsorship
Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB
Formula E ‘to add four new races’ to 2021-2022 calendar
Next year's Formula E calendar could see the addition of four new races as it looks to deliver a bumper schedule following two seasons of Covid-19 disruption
Star India, Claro agree multi-year Formula E broadcast deals
Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
London and NY in, Asia out, as Formula E confirms calendar
London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Indonesia’s TVRI strikes deal to show remaining Formula E races
Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
Formula E eyes new races in US, Asia
Formula E chief executive Jamie Reigle has revealed that the electric car-racing series is targeting potential new races in the US and Asia as part of plans to expand the global reach of the championship
Saudi city of NEOM reboots its sponsorship strategy with Mercedes EQ team deal
This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.
Globo picks up pay-television rights to Formula E
Brazilian media group Globo has acquired pay-television rights to electric motor racing’s Formula E, boosting the rights-holder’s exposure in the South American country following a free-to-air deal wit…
Discovery wins full Formula E exclusivity in seven markets, Eleven lands Portugal rights
Discovery, the international broadcaster that owns Eurosport, has secured a new rights deal with Extreme E, the electric motor racing series, spanning over 50 European countries and including full exclusivity…
Formula E renews with Tag Heuer, commercial head Brémont outlines priorities
Formula E has renewed and realigned its long-term association with watchmaker Tag Heuer
Formula E lands new Brazilian broadcaster, Sky signs on in Italy
Free-to-air broadcaster TV Cultura has become the new home for Formula E in Brazil, while the electric racing series has also agreed a multi-year deal with pay-television broadcaster Sky Italia
BBC renews Formula E rights, commits to EA Sports FIFA 21 series
UK public-service broadcaster the BBC has renewed a rights agreement with Formula E ahead of the electric car-racing series’ 2021 season.