In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures
In this week's China sports industry round-up: smartphone maker Vivo announced as official smartphone sponsor of next two Fifa World Cups; Qatar's diplomatic crisis may bring China World Cup closer; NBA commissioner disappointed at lack of Chinese players
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.