Business

Features

Ten highlights from our gathering of leaders, thinkers and networkers at Sports Marketing 360

A spring clean of suppliers can save UK events money during the ‘Decade of Sport’.

A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money?

Enjoy the latest video highlights as the leading sports marketing event returns for third year.

If public sector support is the new sponsorship, don't expect it to be like taking candy from a baby.

Marc Filippino observes the contrasting styles of sports stars on either side of the Atlantic.

There’s a whiff of revolt in the air and not just from the ‘Red Knights’ and United supporters trying to seize power from the Glazers.

SA Law's Guy Thomas on the prospect of more Premier League clubs going into administration in 2010.

Crimes and Misdemeanours Sponsors are keen to reap the rewards that their association with a triumphant team, exciting event or successful sportsperson brings

Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup

Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so.

Sebastian Smith on the importance of the Youth Olympic Games to the future of sport and businesses.

Kevin Roberts on how the recession has helped sharpen the definition of what constitutes an Olympic sport.

Sport is about so much more than fun, exercise and something exciting to watch if you understand what’s going on and care who wins.

Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.