Sport is about so much more than fun, exercise and something exciting to watch if you understand what’s going on and care who wins.
Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.
Kevin Roberts argues that sports marketing could benefit from better PR – particularly when economic times are tough. And getting tougher.
Kevin Roberts reflects on a crazy few weeks in football and asks if football has changed so fundamentally that consideration for the traditions of the game are not even close to top of the agenda.