USA
Nascar developing Netflix comedy series
In an attempt to grow its fanbase and reach non-core fans, Nascar is helping to create a new multicam situation comedy series on streaming service Netflix, which will be released in 2020
MLB strikes tech partnership with Japanese giant NTT
Tokyo-based firm to aid league with immersive Ultra Reality Viewing video technology, sponsor MLB Network's Ballpark Cam
Oracle to launch tennis circuit designed to offer US players a new pathway to the pros
Multi-national computer technology company Oracle is looking to further aid the development of rising tennis stars in the United States by creating and funding a circuit of lower-tier tournaments in the…
NBA mulls capital vehicle to help bring in new team investors
The National Basketball Association is considering creating an investment vehicle that could purchase passive, minority ownership interests across multiple teams, according to Bloomberg
Ohio University: Gain a competitive edge in your career
In association with Ohio University
Fox Bet launches in New Jersey
The Fox Sports division of US network Fox has launched Fox Bet, a first-of-its kind national media and sports wagering partnership with The Stars Group (TSG), in the state of New Jersey
USL teams up with Premier Partnerships to aid commercial efforts
The United Soccer League has entered into a long-term agreement with leading sponsorship sales and consulting firm Premier Partnerships to aid the commercial efforts of USL Championship and USL League…
Rights to beloved Phillie Phanatic mascot in dispute after more than 40 years
Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.
LaLiga North America continues content push with new weekly English-language show
LaLiga North America has brought in digital content creator Jimmy Conrad to aid its efforts to grow in the United States
Judge dismisses bid to dissolve trust running the Denver Broncos
Legal ruling heightens the chances of late owner's youngest daughter eventually leading the NFL team
USWNT sets new attendance record amid equal pay row with USSF
The United States women's national soccer team (USWNT) further demonstrated its popularity - and revenue-generating capability - by drawing an announced record crowd of 49,504 fans for Thursday evening's…
Ruggiero appointed as independent member of World Rugby’s Executive Committee
Angela Ruggiero, the chief executive and founder of the Sports Innovation Lab, Olympic gold medal-winning ice hockey player, and former chief strategy officer of the LA 2028 Olympics bid, has been appointed…
USA Rugby pins hopes on hosting Rugby World Cup after dodging bankruptcy in 2018
After almost going bankrupt in 2018 following the collapse of for-profit subsidiary Rugby International Marketing (RIM), USA Rugby is pinning its hopes on being awarded the 2027 or 2031 Rugby World Cup. Bob Williams examines how the sport is growing in the States.
Oregon becomes 12th state to offer legalized sports betting
Legalized sports betting has gone live in Oregon after the Chinook Winds Casino Resort in Lincoln City opened its sports wagering lounge on Tuesday
Kansas City Royals reportedly nearing sale to Cleveland Indians’ vice-chair
Indians co-owner would divest his current team interest to become Royals' controlling owner
Atlanta United breaks US Open Cup final attendance record
Major League Soccer team Atlanta United broke the attendance record for the US Open Cup final on Tuesday evening after attracting an announced crowd of 35,709 at Mercedes-Benz Stadium
Fifa ruling shakes up compensation, development structures in US player market
The issue of solidarity payments for academies developing US soccer talent remains decidedly unsettled following a Fifa ruling in June
Las Vegas poised to bid for multiple NCAA championship events
The city of Las Vegas, Nevada, will look to host multiple NCAA championship events, including women's basketball, after the governing body for college sports started accepting bids on nearly two dozen…