USL teams up with Premier Partnerships to aid commercial efforts

The United Soccer League has entered into a long-term agreement with leading sponsorship sales and consulting firm Premier Partnerships to aid the commercial efforts of USL Championship and USL League One and their respective clubs.

Premier Partnerships was founded by former United States Soccer Federation president Alan Rothenberg and former Major League Soccer chief marketing officer Randy Bernstein. Its president is John Kristick, who helped the US, Canada and Mexico win the right to host the 2026 men’s World Cup as executive director of the United Bid Committee.

Premier Partnerships has secured numerous commercial deals for US soccer clubs, including the naming rights to Mercedes-Benz Stadium in Atlanta – the home of the NFL Atlanta Falcons and MLS Atlanta United – and Orlando City’s Exploria Stadium.

“With the Fifa World Cup coming to North America in 2026, USL provides an exciting and effective soccer platform for marketers,” said Kristick in a statement.

Earlier this week, the USL announced an extension of its domestic media-rights deal with ESPN.