Global
Envision Virgin Racing signs deal with Algorand blockchain worth millions
Formula E outfit Envision Virgin Racing has signed a multi-year deal with blockchain company Algorand worth seven figures per year
DAZN’s Louisy joins NFL as Lewis promoted, director of women’s sport recruited
DAZN Group’s Laura Louisy has joined the National Football League in the role of director, international media strategy and business development.
Formula 1 renews QuintEvents hospitality deal
Formula 1 has announced a multi-year extension to its deal with specialist hospitality provider QuintEvents to continue to deliver its F1 Experiences travel, ticket and hospitality package programme
IOC partners with Fanatics to launch global online store
The International Olympic Committee has launched a new global online store as part of an agreement with specialist sports retailer Fanatics which will for the first time make its licensed and branded merchandise…
NFTs in sport: bridging the knowledge gap
NFTs are sprouting up in the sporting world on an increasingly frequent basis. But there remains a significant knowledge gap in the industry about their purpose and potential value.
World 12s left in doubt after World Rugby ‘refuses to sanction’ new competition
Plans for a new 12-a-side franchise-based rugby union tournament are “dead in the water”, according to one club source, after World Rugby has refused to sanction the competition.
WWE, Blockchain Creative Labs create NFT marketplace
World Wrestling Entertainment is expanding its presence in the digital collective space by securing a multiyear partnership with Blockchain Creative Labs to create a non-fungible token (NFT) marketplace …
International Surfing Association appoints Ferroni as marketing manager
The International Surfing Association has appointed Federico Ferroni as its new marketing and media manager
James Fenn | IPL team auction signals cricket’s new world order
After an explosive Indian Premier League franchise bidding process, it is clear the tournament has changed cricket forever. James Fenn, associate director at Hill + Knowlton Strategies, looks at a landmark week for cricket
Pitch to sell wider Northern Hemisphere rugby package after retaining Six Nations
Pitch International will continue to sell the Six Nations’ international media rights in a new deal that allows the agency to take a wider Northern Hemisphere rugby package to the market for the first t…
WWE swaps Topps for Panini in multi-year licensing deal
Panini has been named as World Wrestling Entertainment’s exclusive trading card and collectible sticker partner, ousting rival Topps in a ‘multi-year’ agreement.
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Fifa goes to market with in-flight and in-ship rights
An invitation to tender has been issued for in-flight and in-ship rights to the 2022 Fifa World Cup and 2023 Fifa Women’s World Cup.
Sports Innovation Lab gains funding from Leeds, Dodgers owners
Fan intelligence company draws notable group of investors
DraftKings walks away from potential Entain takeover
US gaming company will not tender formal bid for BetMGM co-parent
Viaplay subscriber total up 28 per cent year-on-year
Nordic Entertainment (Nent) Group has reported that paying subscribers to its streaming service Viaplay have risen by 28 per cent year-on-year, while its quarterly financial results have detailed organic…
Sportradar agrees three-year extension to ITF data deal
Sports betting and data services company Sportradar has agreed a three-year extension to its data rights agreement with the International Tennis Federation
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Sport’s human rights procedures a ‘black box’ with no transparency, campaigners say
Over the last five years, sport’s major governing bodies have integrated human rights into their decision-making processes. But for human rights campaigners, there is a lack of transparency around these processes which makes it impossible to assess how they are being applied, or indeed if they are being adhered to at all. Frank Dunne reports.