James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community
After an explosive Indian Premier League franchise bidding process, it is clear the tournament has changed cricket forever. James Fenn, associate director at Hill + Knowlton Strategies, looks at a landmark week for cricket
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.
James Fenn | The virtual NFL Draft offers three lessons for the future of post-Covid-19 sports events
James Fenn, content and publishing strategist in the sports and partnership marketing team at Hill and Knowlton Strategies, explains how the NFL made its virtual NFL draft an immediate success.