Ice Hockey
NHL signs cross-marketing and promotional deal with Green Day
Collaboration includes live appearances, use of band's music in various broadcast show intros, league content
Bridgestone makes further commitment to home of Nashville Predators
Japanese tyre manufacturer Bridgestone has made a further five-year commitment to its naming rights deal for the home arena of NHL ice hockey team the Nashville Predators
NHL partners with Opendorse to help build players’ brands
The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Canal Plus NHL renewal deal in France looks done
Pay-television broadcaster Canal Plus appears to have renewed its broadcast deal in France for the NHL North American ice hockey league
NHL signs licensing agreement with Tailored Brands
The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.
Sandal maker ISlide signs NHL licensing agreement
Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.
NHL eyes games outside European stronghold, primed for China return
The National Hockey League is looking to schedule international games in European growth markets in addition to the continent’s traditionally strong ice hockey markets and is planning to return to stage g…
NHL announces five-year Truly Hard Seltzer partnership
The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal
Arizona Coyotes debut Spanish-language social media accounts
The Arizona Coyotes have made immediate moves to engage with and further its Hispanic fanbase by debuting Spanish-language social media accounts on Instagram, Twitter, and Facebook.
Reynolds named New Jersey Devils president, Weber given HBSE promotion
Jake Reynolds has been named the new president of the New Jersey Devils, effective immediately, and will oversee will all business, revenue, strategy and operations for the National Hockey League team.
Novartis extends backing of EV Zug
Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons
NWHL’s Boston Pride gains new ownership group
National Women's Hockey League team Boston Pride has been taken over by a group of investors, led by Cannon Capital managing partner Miles Arnone
NHLPA declines CBA opt-out, ensures labor peace in hockey for three years
League, union decisions to stay in current labor deal is marked shift in tenor from the last quarter century of hockey labor relations
Dunkin’ extends NWHL partnership
The National Women’s Hockey League has gained another commercial boost ahead of the new season with the extension of a sponsorship deal with the Dunkin’ restaurant brand.
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
AMC bolster ice hockey rights in Czech, Slovakia with SHL
Media group AMC Networks acquired rights to the Swedish Hockey League in the Czech Republic and Slovakia, bolstering its ice hockey portfolio
‘We’re not going anywhere,’ insists NWHL commissioner Dani Rylan
National Women's Hockey League Commissioner Dani Rylan is standing confident of the league's future despite an ongoing mass player boycott