Ice Hockey
NWHL branded ‘glorified beer league’ by former player
The National Women’s Hockey League has been branded a "glorified beer league" by former Boston Pride player Hilary Knight.
NHL to play regular-season games in Czech Republic and Finland in 2020
The National Hockey League announced it will stage regular-season games in the Czech Republic and Finland as part of the 2020 Global Series.
Silver Lake Partners ‘looks to buy stakes in Knicks, Rangers’
Silicon Valley-based private equity firm Silver Lake Partners is reportedly looking to buy significant minority stakes in the National Basketball Association's New York Knicks and National Hockey League's…
Infront and TMG to market rights to Finland’s IIHF World Championship
The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
NHL debuts Spanish-language website
The National Hockey League has debuted a Spanish-language website in an ongoing attempt to expand and engage its Hispanic audience
NWHL names Rocket Sport as its latest sponsor
The National Women’s Hockey League has signed the Montreal-based Rocket Sport as its latest commercial partner.
Nent seals more exclusive winter sports with IIHF Infront deal
The Nordic Entertainment (Nent) Group continues to pick up exclusive winter sports rights in the Nordics, agreeing a new deal until 2028 with the Infront agency for International Ice Hockey Federation…
Olympic ice hockey qualifier moved from Hong Kong to Hainan
The pro-democracy protests in Hong Kong have led to the move of a men's Olympic ice hockey qualifier in November to Sanya, on the Chinese island of Hainan
NWHL partners with Opendorse to help build players’ brands
The National Women's Hockey League has signed a partnership with athlete marketing platform Opendorse in an attempt to increase its players’ presence and engagement on social media.
NHL confirms SportsMEDIA Technology as puck, player tracking partner
The National Hockey League has expanded its 20-year partnership with real-time scoring system provider SportsMEDIA Technology (SMT), which will now also become the league's puck and player tracking partner.
Philadelphia Flyers unveil Disassembly Room, Gritty Command Center
The National Hockey League's Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility's $265m (€241m) renovation project.
New Jersey Devils looking to leverage arrivals of Subban and Hughes
The arrival of Jack Hughes as the No.1 NHL Draft pick and superstar defenseman PK Subban has generated a wave of optimism around the New Jersey Devils. Bob Williams speaks to the Devil's new president Jake Reynolds about his long-term commercial plans for the franchise.
NHL looks to revive World Cup of Hockey, stage regular-season games in Russia
The National Hockey League and the NHL Players' Association are actively looking to revive the World Cup of Hockey, NHL deputy commissioner Bill Daly has announced
NHL continues European Game of the Week initiative, Nova Group retains rights
The National Hockey League is continuing its strategy to increase its European fanbase and revenue streams by scheduling more than 50 games in primetime for the continent for the second straight season
NWHL signs apparel partnership with American Giant
The National Women’s Hockey League has signed a partnership with clothing company American Giant, which will become the official apparel sponsor of the league.
Ottawa Senators sign Lyft partnership
The National Hockey League's Ottawa Senators have signed a partnership with car ride hailing service Lyft in an effort to help get fans to and from games without having to drive or park.
PepsiCo joins Tampa Bay Lightning as Champion Partner
Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.
PPG extends entitlement as NHL’s exclusive paint partner
New term calls for use of thermochromic coatings on official NHL game pucks