The National Hockey League’s Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility’s $265m (€241m) renovation project.
The Disassembly Room allows fans to relieve their stress and anger before, during or after Flyers games by smashing and breaking everyday objects like televisions and dishes using baseball bats, ice hockey sticks and sledgehammers, while wearing protective gear.
It debuted on Wednesday, October 9, for the Flyers’ home game against the New Jersey Devils. According to the Flyers, it is the first-ever rage room in a major professionals sports arena in the United States.
The experience costs $35 for individuals and $60 for groups of two, for sessions that must be reserved in advance. Participants receive five minutes to wreak havoc with one five-gallon bucket of smaller breakable items and one “medium-sized” item to break, some of which will include logos of the opposing team that day.
There is also an observation room for friends and family members to record the moment for posterity.
“The concept is definitely one-of-a-kind and non-traditional,” said Valerie Camillo, president of business operations of the Flyers and the Wells Fargo Center. “We ran the concept by some of our fans who told us they thought this would be a fresh way to have some harmless fun.”
In addition, the Flyers also unveiled the Gritty Command Center, which allows fans to be made over to look like the team’s hugely-popular mascot. Makeover options, which start from $10, include orange hair dye, face paint, hair extensions and wigs.
The Gritty Command Center opens 90 minutes before puck drop and through the start of the third period of every home game. Sessions must be booked in advance.
According to Camillo, the experience has “a clear focus on enhancing the gameday experience for families and kids”.