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NHL continues European Game of the Week initiative, Nova Group retains rights

STOCKHOLM, SWEDEN - NOVEMBER 10: General view ahead of the 2017 SAP NHL Global Series match between Ottawa Senators and Colorado Avalanche at Ericsson Globe on November 10, 2017 in Stockholm, Sweden. (Photo by Nils Petter Nilsson/Ombrello/Getty Images)

The National Hockey League is continuing its strategy to increase its European fanbase and revenue streams by scheduling more than 50 games in primetime for the continent for the second straight season.

Approximately 30 per cent of NHL players come from Europe, with the majority of that group coming from the Czech Republic, Finland, Russia, and Sweden.

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