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PepsiCo joins Tampa Bay Lightning as Champion Partner

(Photo by Kirk Irwin/Getty Images)

Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.

The seven-year deal sees the brand become the exclusive carbonated soft drink, water (flat, sparkling, carbonated, premium, enhanced, flavoured/non-flavoured), energy drink, muscle milk, juice and tea of the team and venue.

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