The National Hockey League has debuted a Spanish-language website in an ongoing attempt to expand and engage its Hispanic audience.
Experienced, native Spanish-speaking reporters will contribute articles and videos to the new site, NHL.com/es, including news coverage, player profiles and behind-the-scenes coverage. There will also be “Hockey 101″ content for new fans, such as a glossary of terms and definitions.
“We continue to see a strong appetite from NHL fans across North America and around the world for native-language hockey content,” said Steve McArdle, NHL executive vice president of digital media and strategic planning. “Our Spanish-language website will provide original, authentic NHL content. Stories will not simply be translated from English to Spanish but will be covered by experienced reporters and told in their own voices based on their unique perspectives.”
Many NHL teams are also looking to engage in their local markets with a Hispanic fanbase. The Los Angeles Kings, Vegas Golden Knights, and Chicago Blackhawks broadcast games in Spanish during the regular season on TV and radio.
Meanwhile, the Arizona Coyotes recently created three official Spanish-language social media accounts. Earlier this year, the Coyotes were taken over by Cuban-American billionaire businessman Alex Meruelo, who is the league’s first Hispanic majority owner.
The NHL website is now available in nine languages in total, including Czech, Finnish, French, German, Russian, Slovakian and Swedish, in addition to the core English-language offering.