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NHL international digital platforms enjoy traffic spike after efforts to drive fan engagement

(Credit: Getty Images)

The National Hockey League is reaping the rewards of increased engagement of its international audience with a significant rise in traffic of its foreign-language digital platforms.

According to league statistics, unique visitors to the NHL's Russian, Finnish, Swedish, German, Czech, and Slovak websites have increased 28 per cent over the course of 2019-20 compared to the previous regular season, while overall visits increased 25 per cent year on year.

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