Ice Hockey

Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the "official shot of the NHL”. Te
Ice Hockey
Stadia

The National Hockey League's Calgary Flames have signed a deal with the city and the Calgary Stampede rodeo to build a new arena in downtown Calgary
Ice Hockey
Fan Engagement

The National Hockey League has partnered with Disney Streaming Services to debut GameFlow, a new interactive tool that leverages shot pressure data to provide fans with a visual depiction of a game’s m…
Basketball
Business

The Madison Square Garden Company (MSG) has notified the US Securities and Exchange Commission (SEC) of its plan to spin off its entertainment business in order to focus on its core sports properties
Ice Hockey
Sponsorship & Marketing

The Buffalo Sabres have announced a partnership with Seneca Resorts & Casinos, which will become the exclusive sportsbook partner of the National Hockey League team
Football
Events

René Fasel, president of the International Ice Hockey Federation (IIHF), has said it would "not be possible" for the organisation to reassign hosting rights for its 2023 men's World Championship following …
Ice Hockey
Sponsorship & Marketing

The National Hockey League and Massachusetts Mutual Life Insurance Company (MassMutual) are continuing to leverage their partnership this week with a new commercial and a presence at the Macy’s Thanksgiving D…
Ice Hockey
Fan Engagement

The National Hockey League's Washington Capitals are looking to leverage the pulling power of superstar Alex Ovechkin by staging a regular-season game in Russia
Ice Hockey
Sponsorship & Marketing

The Philadelphia Flyers and the Wells Fargo Center have signed a multi-year partnership with Coca-Cola, which will become the official beverage partner of the National Hockey League team and its venue
Ice Hockey
Fan Engagement

The National Hockey League will experiment with its new puck and player tracking system at the Honda NHL All-Star Game in St. Louis, Missouri, on January 25, 2020
Handball
Media

Austrian public-service broadcaster ORF agreed a new multi-faceted deal with the Infront agency for rights to European Handball Federation, International Ice Hockey Federation and International Skating…
Ice Hockey
Media

German public-service broadcasters ARD and ZDF have expanded their commitment to the DEL, the country’s national ice hockey league, by agreeing a new sublicensing deal with rights-holder Deutsche Telekom, t…
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its long-standing sponsorship with Discover Financial Services, which maintains the company's status as the official credit card of the…
Ice Hockey
Business

The National Women's Hockey League has closed a new round of equity funding, which it says "ensures viability and continued growth for the league for many years to come"
Ice Hockey
Sponsorship & Marketing

The National Hockey League has renewed its long-standing partnership with Honda in a deal which will keep the Japanese car manufacturer as the NHL’s official automotive partner in the United States an…
Ice Hockey
Media

The National Hockey League (NHL) has appointed Seven League to grow its digital footprint in Europe
Ice Hockey
Media

Outspoken veteran ice hockey commentator Don Cherry has been fired by Canadian broadcaster Rogers Sportsnet following an anti-immigration rant live on television.
Ice Hockey
Finance & Law

The National Women’s Hockey League has been branded a "glorified beer league" by former Boston Pride player Hilary Knight.