The National Hockey League has renewed its long-standing partnership with Honda in a deal which will keep the Japanese car manufacturer as the NHL’s official automotive partner in the United States and Canada through the 2021-22 season.
The partnership began in the US at the start of the 2007-08 season, expanding to include Canada during the 2014-15 season.
Honda will continue its presence at NHL tentpole events, including title sponsorship of the Honda NHL All-Star Weekend and as one of the league’s in-ice presenting partners of the NHL Winter Classic, NHL Stadium Series and NHL Heritage Classic.
As sponsor of the NHL All-Star Weekend, Honda will be featured in the NHL All-Star Game event logo, including integration in the center ice emblem of the host venue, and included in NHL promotional materials leading up to NHL All-Star Game across linear TV, and digital and social media. The 2020 NHL All-Star Weekend will take place in St. Louis, Missouri.
Throughout the regular season and Stanley Cup Playoffs, Honda will have camera-visible dasherboard presence during all nationally broadcast games in the US, as well as a presence across the NHL’s digital and social platforms.
Honda is also a sponsor of the league’s esports competition, the NHL Gaming World Championship.