The Philadelphia Flyers and the Wells Fargo Center have signed a multi-year partnership with Coca-Cola, which will become the official beverage partner of the National Hockey League team and its venue.
Coca-Cola replaces Pepsi, which had pouring rights at the arena since it opened in 1996. Terms of the deal, which also covers water, juices, teas, and sports drinks, as well as carbonated beverages, were not disclosed.
As part of the deal, Coca-Cola will be the title sponsor of the soon-to-be-launched Wells Fargo Center “Big Ticket Giveaway” promotion, and will gain a presence on Flyers’ social-media platforms, and digital signs inside and outside the arena.
Coca-Cola is also the official beverage partner of the Philadelphia Eagles’ Lincoln Financial Field and Philadelphia Phillies’ Citizens Bank Park.