Philadelphia Flyers ride the coattails of social media sensation Gritty – and promise he’ll never sell out
Mascot is most-followed on Twitter of all US major professional sports and collegiate teams Companies looking to partner with Flyers directly because they want association with Gritty
The Philadelphia Flyers and the Wells Fargo Center have signed a multi-year partnership with Coca-Cola, which will become the official beverage partner of the National Hockey League team and its venue
The National Hockey League's Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility's $265m (€241m) renovation project.
NHL expands fan tour after initial entry to Europe last year
The Philadelphia Flyers' hugely popular mascot Gritty was one of the major success stories in the National Hockey League last season