Coca-Cola
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Coca-Cola renews PGA Tour Championship sponsorship
The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Coca-Cola, Powerade named Conmebol club competition sponsors in four-year deal
Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Coca-Cola backs German Handball Federation
Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Coca-Cola lands long-term deals with Liverpool, Tottenham Hotspur
Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Napoli signs global deal with Coca-Cola
Italian Serie A club SSC Napoli has signed up Coca-Cola as a ‘Global Partner’, placing the company in the fourth tier of the club’s sponsorship portfolio.
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Mariners switch from Pepsi to Coke at T-Mobile Park
MLB club signs multiyear pouring rights agreement with local bottler
Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Coca-Cola nears deal to buy controlling stake in BodyArmor in $8bn valuation
The Coca-Cola Co. is reportedly nearing a deal to acquire a controlling stake in BodyArmor, valuing the sports drink brand at $8bn (€6.88bn).
Coca-Cola poised to acquire controlling interest in BodyArmor
The Coca-Cola Co. is poised to acquire a controlling stake in sports drink brand BodyArmor.
The move comes after Coca-Cola invested $300m in BodyArmor in August 2018, which valued the company at $2bn.
Ricardo Fort leaves Coca-Cola to launch own consultancy
Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
McLaren Racing extends Coca-Cola sponsorship
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team.
The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
How Coca Cola dominate global sports sponsorship webinar
Head of Global Sponsorships of Coca Cola
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Airbnb, Coca-Cola and Visa look for positives in Tokyo 2020 postponement
Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.
MLB to lose Coca-Cola sponsorship deal
Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league