Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli

Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.

The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game

The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions

Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women

Italian Serie A club SSC Napoli has signed up Coca-Cola as a ‘Global Partner’, placing the company in the fourth tier of the club’s sponsorship portfolio. A

MLB club signs multiyear pouring rights agreement with local bottler

The National Basketball Association's Charlotte Hornets and the Coca-Cola Co

The Coca-Cola Co. is reportedly nearing a deal to acquire a controlling stake in BodyArmor, valuing the sports drink brand at $8bn (€6.88bn).

The Coca-Cola Co. is poised to acquire a controlling stake in sports drink brand BodyArmor. The move comes after Coca-Cola invested $300m in BodyArmor in August 2018, which valued the company at $2bn.

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort

McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.

The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series