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Coca-Cola, Powerade named Conmebol club competition sponsors in four-year deal

Credit: Conmebol

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions.

The wide-ranging deal will run across Conmebol’s 2023-26 sponsorship cycle, with activation extending to both the Coca-Cola brand itself and its energy drink Powerade.

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