South America

Football
Sponsorship & Marketing

Brazilian betting company Esportes da Sorte has agreed a deal with Brazilian Série A club Athletico Paranaense to become the club’s newest primary shirt sponsor. 
Multi-sport
Media

Commercial broadcaster Chilevisión has secured exclusive free-to-air rights in Chile to the Paris 2024 Olympic Games as part of a new agreement with the International Olympic Committee.
Football
Media

Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
Football
Media

Brazil's Série B, one the world's most valuable second-tier football leagues, is close to confirming its domestic broadcasters from 2023 onward.
Football
Media

Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Football
Media

The Argentinian government has today (Monday) published a resolution to ensure that all friendly matches played by the national team this year are shown on free-to-air television
Football
Media

Brazilian commercial broadcaster Band has acquired rights to the national football team’s forthcoming friendly against Morocco, which will also be live streamed on YouTube.
Football
Sponsorship & Marketing

Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Multiple Sports
Industry Moves

Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Football
Sponsorship & Marketing

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Weightlifting
Events

The International Weightlifting Federation (IWF) has announced that five bidders are in contention to host its 2024 World Championships, with the strong potential for the event to head to a new market
Football
Events

Brazil's Maracana Stadium in Rio de Janeiro will host the final of the 2023 Copa Libertadores, South America’s leading club football tournament, while the final of the 2023 Copa Sudamericana, the continent’s sec…
Football
Media

Campeonato Brasileiro Série B clubs have accepted a proposal from the Brazilian Football Confederation (CBF) that will see the Brax Sports Assets agency take on broadcast rights for the competition for …
Football
Sponsorship & Marketing

Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year
Football
Sponsorship & Marketing

Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.
Football
Media

Broadcasters in Brazil and the rest of Latin America must lodge their Uefa club competition rights bids later this month, SportBusiness understands
Football
Events

Brazil is preparing a bid to host the 2027 Fifa Women’s World Cup, the country’s sports ministry has announced.