South America

Latest Features

Brazilian state building society spending was as much as 20 per cent of the 2018 shirt sponsorship market in Brazil

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

Lima 2019 president Carlos Neuhaus looks forward to hosting the Pan American and Parapan American Games next year, and the impact they can have on Peru and its people.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun? 

The South American effort to return the Fifa World Cup to the continent in 2030 has been revamped, with Chile formally confirmed as part of the bid for the national team football tournament

The government of the state of Rio de Janeiro has said it will regain control of the crisis-hit Maracanã stadium, stating that its current operators have failed to fulfil their contractual obligations.

Fifa has agreed to open up the vote for hosting rights to the 2023 Women’s World Cup, while world football’s governing body has also confirmed that the video assistant referee (VAR) system will be in …

Conmebol, the South American football federation, has provisionally chosen Argentina and Colombia as co-hosts of the 2020 Copa America

Features

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

The Argentinian football leagues have undergone numerous format changes in recent years but the country still struggles to generate commercial revenues abroad. Kevin Roberts speaks to Martin Mazur to assess the health of the game in the region.

Despite having produced a record five-time world champion national team, league football in Brazil is still failing to fulfil its commercial potential. Kevin Roberts speaks to expert Jamil Chade to assess the health of football in Brazil.

Prior to Channel 4’s coverage of the London 2012 Paralympic Games, broadcasters had treated the Paralympics like an add-on rather than the main event. Kevin Roberts speaks to Stephen Lyle, the channel’s commissioning editor for sport.

Chile is renowned as one of the most stable and economically sophisticated countries in Latin America, but does such a reputation translate to the country's sports industry? SportBusiness International reports.

CHILE HAS A RELATIVELY small population in comparison with some of its Latin American neighbours, but about 78 per cent of them – or 14 million – are online, according to IWS.

Football is still the number one sport in Chile but there is now an increasing appetite for alternative forms of entertainment, particularly in the fitness industry and adventure sports. These emerging activities are causing an evolution in how brands engage with people in Chile.

 

A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.

While Rio’s preparations have been dogged by controversy, new research shows that it has bucked a recent trend among Olympic host cities by keeping costs down and under control. Kevin Roberts reports

Brazil is in the midst of its worst recession in a generation. At the beginning of the year industry professionals predicted that its economy would shrink 2.95 per cent in 2016.

THE CHANGING NATURE of the sports media industry in Brazil is perhaps best exemplified by the recent developments surrounding the Campeonato Brasileiro Série A, the top tier of football in the country.

The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.

Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.

International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.

Rio’s preparations for the 2016 Olympics have attracted plenty of negative headlines. However, has the sports industry seen it all before? Kevin Roberts reports.