South America

Braazilian football club Santos has signed a sponsorship and licensing agreement with digital asset broker Binance. The contract is worth a total of R$10m (€1.6m/$1.8

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

Carlos Nuzman, the former president of the Brazilian Olympic Committee (COB) and figurehead of the 2016 summer Olympic and Paralympic Games in Rio de Janeiro, has been sentenced to 30 years and 11 months…

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.

The Bolivian Football Federation (FBF) has announced that it has reached an agreement with the Sports TV Rights agency over payment following the cancellation of 169 domestic league matches during the…

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar

League looks to ramp up its retail presence in South American country

Campeonato Brasileiro Serie B football club Cruzeiro has agreed a deal with Brazilian newspaper O Tempo for rights to its matches in the Minas Gerais state championship, the Campeonato Mineiro

Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement

The Formula One motor-racing championship has launched its F1 TV OTT service on connected TV devices

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.

HBO Max, the WarnerMedia-owned subscription streaming platform, has acquired rights in Brazil to the Campeonato Paulista state football competition for four years

The International Cycling Union (UCI) has this morning announced a broadcast deal with Claro Sports in Latin America for coverage of its new Track Champions League competition

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market

The South American Football Confederation (Conmebol) and Globo have reached an agreement over their legal dispute concerning the media group’s termination of its rights deal for the Copa Libertadores c…

Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Novo Basquete Brasil, the top tier of club basketball in the country