South America

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.

Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.

Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.

GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, has been given 15 days to pay clubs what they are owed, or facing losing the lucrative contract.

Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates

Rio de Janeiro football giants come out on top in a tender process involving Série A rival Vasco da Gama for a 20-year contract to operate the historic stadium.

A national backlash against a government move to take matches of the Argentinian national football team off state television has prompted sub-licensing negotiations between broadcast executives.

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.

The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…

Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.

The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.

GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.

With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.