South America

Features

Airbnb is rapidly growing profile by partnering with leading sports events. Rob Ridley looks at how Rio 2016 created a new category for the accommodation provider to prevent visiting fans from being left on the street.

The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.

The 2014 FIFA World Cup in Brazil generated the most social media content in history for a sports event. The host’s 7-1 defeat to Germany produced 35.6 million tweets alone, which remains a record number on Twitter for any live event. The eventual world champions Germany also received a 95-per-cent increase in their Twitter following during the World Cup campaign.

Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.

Elisha Chauhan finds out why the organising committee for the 2014 South American Games in Santiago gave away most of its tickets for free.

Bid leader and Colombian minister of sport, Andres Botero Phiillipsbourne, shows some powerful images and explains why bidding host Medellin is the right fit for the 2018 Youth Olympics.

Ahead of the 2018 Youth Olympics host city elections, former Argentine rugby player Agustín Pichot explains to SportBusiness Group's editorial director, Kevin Roberts, why his bidding hometown Buenos Aires needs the Games to inspire its youth.

Patrick Nally poses the idea of an 'Olympic Campus' hosting Olympic Houses at the 2016 Games in Rio de Janeiro.