The National Women’s Hockey League has signed the Montreal-based Rocket Sport as its latest commercial partner.
The company makes sports equipment drying products which are popular with athletes in the United States and Canada in ice hockey, lacrosse, American football, and other sports.
As part of the agreement, the company will supply every NWHL player with one of its Rocket Sport Rocket Dryers, which dry equipment and clothing as well as kill bacteria and reduce odors.
After a tumultuous summer, in which the league’s very existence was in doubt, the NWHL has signed a media-rights deal with Twitch as well as new corporate partnerships with clothing company American Giant, ice cream sandwich brand Chipwich and nutrition brand Veda, as well as renewal of its deals with NYU Langone Health and Dunkin’.
The NWHL also recently signed a partnership with athlete marketing platform Opendorse in an attempt to increase its players’ presence and engagement on social media.