NHL eyes games outside European stronghold, primed for China return
The National Hockey League is looking to schedule international games in European growth markets in addition to the continent’s traditionally strong ice hockey markets and is planning to return to stage g…
Content is king | AEG adds to marketing mix with new content division
Rob Ridley explores how the AEG Studios division leveraging branded content to engage audiences.
Hammer time | Infront and Velon launch new cycling team event
Rob Ridley investigates the business case behind cycling's new Hammer Series.
Wonder down under | Auckland prepares for World Masters Games
Rob Ridley finds out why there are high hopes that the 2017 World Masters Games will set a new benchmark for the event and its host city.
Going it alone | Table tennis takes its rights in-house
Rob Ridley explores the International Table Tennis Federation’s decision to part company with the TMS International agency and bring its rights in-house.
A dirty business | Leading mass-participation event Tough Mudder’s global expansion
The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.