The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.
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The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.
You need a Premium subscription to access this content
As Dubai’s renowned tennis championships go from strength to strength, the emirate is swiftly building a reputation as a centre for many other racquet sports, with star-studded international events linking with grassroots programmes to get the local community playing
ARTICLE PRODUCED IN ASSOCIATION WITH FALCON AND ASSOCIATES.
SportBusiness International looks at the business case for investing in women’s sport and why many brands and media companies remain reluctant to invest in a golden opportunity.