Jake Reynolds has been named the new president of the New Jersey Devils, effective immediately, and will oversee will all business, revenue, strategy and operations for the National Hockey League team.
Reynolds previously worked as chief revenue officer for parent company Harris Blitzer Sports & Entertainment (HBSE). During this time, he spearheaded fan-first, brand and front office initiatives that drove ground-breaking revenue streams and drastically improved fan and community engagement for both the Devils and the National Basketball Association’s Philadelphia 76ers.
Under Reynolds’ leadership, the 76ers achieved league-leading positions in all metrics related to customer service, ticket sales, and season ticket member growth and retention; notably breaking all-time franchise records in attendance and ticket sales during the 2018-19 season.
He replaces Hugh Weber, who will assume an elevated leadership role within HBSE, playing an integral role in positioning the structure of the organization – which includes the Devils’ home, the Prudential Center – for its next phase of growth.
“Given the continued expansion of our organization, this was an opportune time to lift two incredible and deserving executives into bigger and wider roles. Both Jake and Hugh are tremendous leaders possessing a wide array of experience and expertise across the sports and entertainment ecosystem,” HBSE chief executive Scott O’Neil said.
Reynolds said: “Following one of the most dynamic summers in the NHL, it is an honor and I am incredibly excited to lead the front office for such a historic and iconic brand as the New Jersey Devils.”
Earlier this week, the Devils signed signed a “significant” multi-year sponsorship deal with sports betting platform Unibet.