Technology
Finance & Law

Australian software solutions company Catapult Group has agreed a deal to acquire UK-based sports data firm SBG Sports amid plans for increased investment in technology, data science, and scale capacity…
Motorsport
Sponsorship & Marketing

When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Media

Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
Golf
Data

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Football
Technology

Norwegian commercial broadcaster TV2 has offered to introduce a Video Assistant Referee system for domestic football competitions for when it takes over the broadcast rights in 2023
Squash
Technology

The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Football
Technology

International rights agency and production group Mediapro has been selected by the Confederation of North, Central America and Caribbean Association Football (Concacaf) to supply and implement video assistant…
Technology

Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Football
Technology

NRK Sport, the sports division of Norwegian public broadcaster NRK, has agreed a deal with artificial intelligence company WSC Sports to deliver automated real-time highlights of its coverage of the forthcoming…
Multi-sport
Technology

The International Olympic Committee has teamed up with mobile gaming developer nWay, a subsidiary of Animoca Brands, to create the first Olympic-themed non-fungible tokens
Football
Technology

Arsenal has announced that it has appointed digital inventory management company Horizm to help the club identify new digital revenue streams and maximise income from its digital assets
Rugby Union
Technology

Sky New Zealand-owned digital media platform RugbyPass has moved to acquire sports data and analytics company Sports Analytics
Basketball
Technology

Euroleague Basketball is launching its first non-fungible token (NFT) collection to celebrate its end-of-season showpiece, the 2021 EuroLeague Final Four
Baseball
Fan Engagement

League looks to grow its profile in emerging digital collectibles market
Football
Licensing & Merchandising

Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
College Sports
Technology

Company builds out its presence in college sports further
Tennis
Technology

The United States Tennis Association, along with the ATP men’s and WTA women’s tours, has announced that the 2021 US Open will move to fully electronic line-calling.
American Football
Data

Company is back within the NFL after losing the league's global data rights